SETHI BRAND HEURISTICS OF MEDIA ANCHORMAN Posted on January 25, 2013

SETHI BRAND HEURISTICS OF MEDIA ANCHORMAN

Posted on January 25, 2013

https://be4gen.wordpress.com/2013/01/25/sethi-brand-heuristics-of-media-anchorman/by be4gen

SETHI BRAND HEURISTICS OF MEDIA  ANCHORMAN 

This is for Action Research Forum of Public Wisdom;

SETHI BRAND HEURISTICS OF MEDIA  ANCHORMAN 

RULES OF THUMB – TO PLAY SAFE WITH PUBLIC WISDOM;

INTANGIBLE ATTRIBUTES HORIZONTAL CLASSIFICATION;

• CHARINESS; WIN/WIN (NO ENEMIES),  WIN/LOSE (ENEMITY),
• IMPARTIALITY WITHOUT RATIONALITY,
• FALLACIES ENTRENCHED FOR PUBLIC TEMPER,
• PIERCE DEFAULT ON NEED BASIS,
• QUOTE OLD EVENTS – INSTANTLY NOT CONTESTABLE,
• IDEALISM- NOT FORMAL,
• ETHICS- ARISTOTLE SYLLOGISM,
• MORALITY- WHITE RIBBONED,
• HUMILIATION- WHEN SENTIMENTAL,
• DEVIATION – TIME AND ON,
• DUPLICATION – AS TIME FILLER,
• AMBUGITY – PIVOTAL,
• ABSTRACTION (REFLEXION) – VAGUE,
• ANALOGY – DEPRIVING CONTRASTS,
• AIMING- CHANNEL TIME HANG ON ,
• OBJECTIVITY- MINT MONEY,
• SOCIAL ALLIES – HOMILY BIRDIE,
• LANGUAGE – DIALECT MIXES,
• GENDER BIASED – CAUTIOUSLY,
• FAITH BIASED – WARILY,
• PERSONALITY BIASED – NO WIN/LOSE.

VERTICAL PROBING BY INTERACTIVE DISCOURSE MAY BE DONE – BUT LENGTHY FACTS.

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